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A thoughtfully curated collection of luxury babywear, baby clothes and gifting, where considered design meets the sentiment of childhood.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFrom beautifully soft newborn essentials and timeless baby knitwear to delicate everyday pieces and thoughtful baby gifts, each design offers a contemporary approach to dressing little ones.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCreated for life's earliest moments, and made to be worn, loved and treasured for years to come.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"my-little-love-knitted-applique-all-in-one","title":"My Little Love Knitted Applique All in One","description":"\u003cp\u003eSoftly structured, medium weight knit designed for the most precious time.\u003c\/p\u003e\n\u003cp\u003eFeaturing a hand-finished appliqué and softly ribbed cuffs, it keeps little ones cosy without feeling restrictive. 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Turn it over to find the sweetest little sentiment embroidered on the back: ‘Lucky is to love you'\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"oat\u0026marl","offers":[{"title":"Pure White \/ Tiny Baby","offer_id":57307445231881,"sku":"OM105LUCKYSSLEM-TB","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Pure White \/ Newborn","offer_id":57307445264649,"sku":"OM105LUCKYSSLEM-NB","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Pure White \/ 0-3 months","offer_id":57307445297417,"sku":"OM105LUCKYSSLEM-03","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"Pure White \/ 3-6 months","offer_id":57307445330185,"sku":"OM105LUCKYSSLEM-36","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Pure White \/ 6-9 months","offer_id":57307445362953,"sku":"OM105LUCKYSSLEM-69","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/4493\/7737\/files\/F0275637-4A05-4745-9F9A-779CEE8779F3.jpg?v=1788856270"},{"product_id":"ballerina-bib-and-hat-3-piece-set","title":"Ballerina Bib and Hat 3 Piece Set","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e This three-piece newborn set includes a soft knotted hat and two beautifully detailed bibs, made for those precious first days.The sweetest finishing touches to our best-selling Ballet Sleepsuit.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOne bib is finished with our signature barely-pink picot trim and delicate ballet shoe embroidery, while the second features a beautiful soft frill. \u003c\/p\u003e\n\u003cp\u003eThe knotted hat can be adjusted and retied for the perfect little fit as baby grows.\u003c\/p\u003e","brand":"oat\u0026marl","offers":[{"title":"Pure White \/ NB-3m","offer_id":57307458961673,"sku":"OM113SETBALLET-NB3","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Pure White \/ 3-6m","offer_id":57307458994441,"sku":"OM113SETBALLET-36","price":22.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/4493\/7737\/files\/ADC162D2-0277-45A8-8458-B9901336823D.jpg?v=1788856144"},{"product_id":"daisy-bib-and-hat-3-piece-set","title":"Daisy Bib and Hat 3 Piece Set","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThis three-piece newborn set includes a soft knotted hat and two beautifully detailed bibs, made for those precious first days.The sweetest finishing touches to our best-selling Daisy Sleepsuit.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOne bib is finished with our signature soft sage picot trim and delicate daisy embroidery, while the second features a beautiful soft frill in a cotton pointelle.\u003c\/p\u003e\n\u003cp\u003eThe knotted hat can be adjusted and retied for the perfect little fit as baby grows.\u003c\/p\u003e","brand":"oat\u0026marl","offers":[{"title":"Pure White \/ NB-3m","offer_id":57307526627593,"sku":"OM113SETDAISY-NB3","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Pure White \/ 3-6m","offer_id":57307526660361,"sku":"OM113SETDAISY-36","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/4493\/7737\/files\/DSCF6161_VSCO.jpg?v=1788856190"},{"product_id":"hot-air-balloon-bib-and-hat-3-piece-set","title":"Hot Air Balloon Bib and Hat 3 Piece Set","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThis three-piece newborn set includes a soft knotted hat and two beautifully detailed bibs, made for those precious first days.The sweetest finishing touches to our best-selling Hot air Balloon Sleepsuit.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOne bib is finished with our signature soft blue picot trim and delicate hot air balloon embroidery, while the second features a beautiful cotton towelling with branding detail.\u003c\/p\u003e\n\u003cp\u003eThe soft knotted hat can be adjusted and retied for the perfect little fit as baby grows.\u003c\/p\u003e","brand":"oat\u0026marl","offers":[{"title":"Pure White \/ NB-3m","offer_id":57307543503113,"sku":"OM114SETHOTAB-NB","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Pure White \/ 3-6m","offer_id":57307543535881,"sku":"OM114SETHOTAB-36","price":22.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/4493\/7737\/files\/DSCF6321_VSCO_abf11fe7-4468-4a3c-b39d-ff7aa021e99a.jpg?v=1788856324"},{"product_id":"welcome-baby-pointelle-sleepsuit-hat-set","title":"Welcome Baby Pointelle Sleepsuit \u0026 Hat Set","description":"\u003cp\u003eA beautiful little set made for their very first days. 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